Portfolio
I grow brands through SEO that converts.
Senior SEO Strategist with 6+ years of hands-on experience. I’ve generated over 17 million impressions and 152,000+ organic clicks for brands across UAE, UK, US and Pakistan — all backed by real Google Search Console data
17M+
Total Impressions
152K+
6+
Years Experience
5
Verified Projects
Muhammad Abubakar
Senior SEO Strategist · Founder, Digital Hejaz
10X
900%
8%
1K+
Technical SEO
AI Search / GEO
Local SEO
eCommerce SEO
Technical SEO
Technical SEO
- Available for Saudi Arabia & GCC projects
About Me
SEO that pays for itself
I’m Muhammad Abubakar — a Senior SEO Strategist and founder of Digital Hejaz with 6+ years of hands-on experience delivering measurable organic growth for brands across UK, US, Australia and the GCC region.
My approach is simple: every keyword I target, every technical fix I implement and every content cluster I build has one goal — converting search visibility into revenue that compounds over time.
While most SEOs are still catching up to AI’s impact on search, I’ve been implementing GEO strategies and LLMs.txt optimization since 2024 — giving the brands I work with a genuine competitive advantage in the AI-first search landscape.
Technical SEO
eCommerce SEO
AI Search / GEO
Local SEO
Google Ads
CRO & UX
Shopify SEO
Schema Markup
GA4 & GSC
Content Strategy
LLMs.txt
Intent Mapping
Work Experience
Digital Marketing Manager
Starpak Martial Arts — Remote
SEO Team Lead
K Softec — Lahore
Marketing Specialist
Petra Brands — Lahore
Digital Marketing Team Lead
OZ Tech — Lahore
Certification
AI Search Optimization — Surfer
ROI Through Marketing — Semrush
Local SEO — Semrush
PPC Fundamentals — Semrush
Case Studies
Real projects.
Real GSC data.
Every number below is pulled directly from Google Search Console. Screenshots available on request.
RentACheapCarDubai.com
Local SEO
UAE · 3 Months
Verified GSC Data
12.1M
The Challenge
Competing against Hertz, Budget and Enterprise in Dubai’s saturated car rental market. Paid ads were expensive. Organic search was underperforming. The brand needed a permanent, compounding alternative to paid traffic.
What I Did
- Full Google Business Profile optimization
- Local citation building across UAE directories
- Location-specific landing pages for Dubai areas
- Mobile-first technical SEO overhaul
- FAQ, LocalBusiness and Product schema markup
- Intent-matched content per buyer stage
The Result
- 12.1M impressions in just 3 months
- 108,000 organic clicks delivered
- Daily clicks consistently 1,000–1,500
- Organic traffic replacing expensive paid ads
- Average position 22.3 — actively improving
12.1M
Total Impressions
108K
1.5K
22.3
FominSoap.com
eCommerce SEO
US · 8 Months
Shopify
4.88M
Total Impression
The Challenge
Good products, zero organic momentum. Revenue almost entirely dependent on paid traffic. Google didn’t know what the site was truly about — no topical authority, weak product pages, technical crawl issues slowing indexation.
What I Did
- Fixed crawlability, canonicals and site speed
- Built topical clusters around premium soap & skincare
- Rewrote product pages with buyer-intent language
- Implemented product, FAQ and review schema
- Internal linking to push authority to money pages
The Result
- 4.88M total impressions over 8 months
- 33,400 organic clicks delivered
- $3,000 additional revenue every month
- Daily impressions grew from 13K to 38K
- Consistent upward curve — no sudden spikes
4.88M
Impressions
33.4K
$3K+
38K
TheFancyDress.co.uk
Shopify SEO
UK Market
10X Growth
10X
Organic Traffic Growth
The Challenge
Good products, seasonal demand — but zero organic visibility. Daily impressions flatlined around 5,000. Clicks barely hitting 50 per day. Average position sitting at 23.8 — page 2 and below across all target keywords.
What I Did
- 47 technical issues fixed — crawlability and speed
- Core Web Vitals resolved — site speed under 2s
- Rebuilt internal linking around topical clusters
- Optimized for buyer intent — not just keywords
- Product and collection schema across catalog
- Seasonal content strategy for peak demand
The Result
- 10X organic traffic growth achieved
- 627K total impressions generated
- 8,660 organic clicks delivered
- Impressions tripled from 5K to 15K daily
- Clicks grew from under 50 to 200+ per day
4.88M
Impressions
33.4K
$3K+
38K
Services
What I deliver for your business
Technical SEO
Forensic audits fixing everything silently killing your rankings — Core Web Vitals, crawlability, site speed, structured data and architecture.
eCommerce SEO
Turn Shopify organic traffic into measurable revenue. Product pages, collection architecture, GMC feeds and full conversion optimization.
AI Search Optimization
Get cited in ChatGPT, Gemini and Google AI Overviews through GEO strategies and LLMs.txt — the skill most SEOs don’t have yet.
Local SEO
Dominate Google Maps and local packs in Riyadh, Jeddah, Dubai and every GCC city your customers search from. GBP optimization included.
Content Strategy
Topic clusters built for topical authority — attracting high-intent buyers who are ready to purchase, not casual browsers.
CRO & Google Ads
Extract more revenue from existing traffic through conversion audits, A/B testing and paid campaigns tied directly to measurable ROI.
How I Work
Simple 4-step process
Deep Audit
I analyze your site, competitors and keyword landscape before writing a single word of strategy.
eCommerce SEO
A revenue-tied roadmap built for your specific brand and market — not a recycled template.
Execute Fast
Technical fixes, content, schema and links — implemented with precision and tracked against real KPIs.
Report & Scale
Clear monthly reports showing what moved, what it generated and what comes next. Zero fluff.